The large eagle head painted on its Native Cultural Centre marks the fishing and forestry community of Bella Bella. Also known as Waglisla, the town is the former site of the Hudson’s Bay Company’s Fort McLoughlin established in the 1830s. Home to the Heiltsuk (helts-uk) First Nation, population of 1,400, it is the largest First Nations community on BC’s west coast. The village is located on Campbell Island, about 3km/2mi north of McLoughlin Bay where B.C. Ferries’ docks. The town’s services include boat and fuel docks, general store, police station, hospital, pharmacy and airport, with regularly scheduled flights from Vancouver and Port Hardy.