Building the Future Together: How Aboriginal Title is Shaping Tourism

What does it take to foster meaningful partnerships between Indigenous communities and tourism businesses? For Jimmy Lulua, it begins with respect, trust, and a long-term commitment.

As a former Elected Chief of the Xeni Gwet’in First Nations Government and now an Indigenous business relations consultant with Bella Coola Heli Sports, Jimmy understands how true collaboration can create opportunities while honouring Aboriginal title.

A pivotal moment came in 2014 when a landmark title case reshaped how development occurs in Indigenous territories. For the first time in Canadian history, Aboriginal title was formally recognized over a specific area, affirming the Tsilhqot’in Nation’s jurisdiction over their land. “The title enables us to say yes or no to anything in our area,” Jimmy explains. “We have full jurisdiction to manage it as we see fit.” This decision marked a shift toward a model based on consent, collaboration, and cultural values.

Bella Coola Heli Sports, operating within the unceded territory of the Nuxalk Nation, is putting these principles into practice. By fostering a strong relationship with the Nuxalk Nation, the company is setting an example of how businesses and Indigenous communities can work together. For Jimmy, the potential is clear: “I think tourism is going to be the next big thing. But it’s going to be all based off First Nations consent, First Nations values.”

By respecting Aboriginal title and working alongside Indigenous leadership, businesses can build long-term success while contributing to a more equitable future.

“The responsibility I believe, as a lodge owner or a business owner, is to follow […] First Nations culture and traditions, taking what you only need.” — Jimmy Lulua

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