Cultivating Connection: The Role of Indigenous Tourism in Sustainability

The value of Indigenous tourism goes far beyond dollars or statistics, says Sunrise When the Salmon Come, also known as Cheryl Chapman. Instead, it’s grounded in respect, understanding, and a sense of connection—the very experiences that today’s travellers are seeking when they come to the Cariboo Chilcotin Coast region of the province.

Through her work with Indigenous Tourism BC, Cheryl fosters authentic connections between travellers, Indigenous communities, and the lands they share. In the podcast, she openly addresses the challenges of confronting colonial impacts on First Nations and shares how to engage in meaningful, healing conversations.

“For me, the value, the sustainability and the value of Indigenous tourism is about my culture, my language, my connection to the land, taking care of the land, the waters, the animals, the insects, the birds, the fish. That’s about sustainability for me so that my grandchildren can enjoy those things and see those things and have a connection to them.” – Sunrise When the Salmon Come (Cheryl Chapman), Indigenous Tourism BC

Listen to the podcast below or learn more here.