Land Without Limits

Strike Gold

Fishing Bridge River Valley, BC | Blake Jorgenson

Strike Gold with Special Offers!

An untamed land framed by golden hills and coastal mountains, sheltering the vast wildlife from urban development. Follow in the footsteps of past explorers to seek your own connection with nature. Strike Gold in the Cariboo Chilcotin Coast.

View Offers

View MapStrike Gold Campaign


Rolling hills, rivers, and lakes inspire both adventurers and historians to follow the original Cariboo Wagon Road on the Gold Rush Trail, bordered by pioneer cabins, groves of aspen, clusters of Indian paintbrush and trout filled waters. Discover historic sites, saddle up at a ranch, experience First Nations culture, head out on a mountain bike, explore well developed trail networks, don snowshoes and cross-country skis in winter, experience the spine-tingling call of a loon and seek out the region’s abundant wildlife. Welcome! Explore the Cariboo Region


On this great plateau, full of frontier spirit, discover a world where people are scarcer than wildlife and the landscape is larger than life. Stretching west beyond the Fraser River, a burnished golden plateau meets the peaks of the Coast Mountain Range. Explore our backcountry, fish in tranquil, isolated lakes, reach high alpine with a packhorse trek and raft churning whitewater. Remote and geographically diverse, the Chilcotin boasts incredible wildlife and natural phenomena in a land rich in First Nations culture and pioneering spirit. Welcome! Explore the Chilcotin Region


Mountains, old-growth forests and a myriad of inlets entice as a jumble of deep fjords and a scattering of emerald islands enchant. Welcoming First Nations villages, rich in heritage, speckle the coast. Beaches and isolated hot springs remain as pristine as they were centuries ago. Giant cedars grace mountainsides and rim wide valleys in this outdoor-adventure mecca. Fish the rivers, heli-ski the mountain peaks, don your hiking boots and be astounded by the mystical tranquility. Welcome! Explore the Coast Region